OCBC Bank (Malaysia) Berhad (OCBC Bank) has launched OCBC PartnerCare, the country’s first programme that offers exclusive privileges and support to property agents working with the Bank, including a smoother journey toward their own home ownership.

According to Mr Sammeer Sharma, Head of Consumer Financial Services, OCBC Bank, the strategic initiative underscores the Bank’s commitment to excellence in the mortgage market while strengthening its partnership with property agents, integral to its home financing efforts.

“The programme aims to benefit the Bank’s core home financing partners – property agents. Through OCBC PartnerCare, we are bringing holistic support that goes well beyond monetary incentives by offering benefits that empower these agents both professionally and personally. We hope to create exceptional value through their collaboration with us.

“Self-employed property agents often miss out on the benefits and privileges that a full-time employees enjoy. OCBC PartnerCare is designed to bridge this gap, offering comprehensive benefits tailored to their needs,” he said.

Through OCBC PartnerCare, agents enjoy a suite of exclusive privileges that provides greater financial flexibility as part of the Bank’s commitment to promoting personal wellness and empowering its partners. The programme is expected to see the number of property agents partnering with the Bank double this year.

“Homeownership is a key life goal for many, and property agents play a crucial role in guiding individuals through this journey. Being key partners who work closely with our mortgage specialists to provide home financing solutions, it is only fitting that we support their aspirations,” Mr Sammeer added.

For top-performing agents, the programme delivers more personalised care through insurance coverage and professional image upgrades. These initiatives include personal branding support and luxury insights training to elevate their expertise, build stronger connections with high-net-worth clients, and achieve their professional aspirations.

Commenting on the setting up of OCBC PartnerCare, Mr Marcus Teng, CEO of PropNex Malaysia said the programme is well curated to support the industry.

“It is clear that OCBC Bank cherishes its partnership with property agents, recognising the value we add by referring clients to the Bank. With OCBC PartnerCare, agents can now enjoy a range of benefits. This programme will be especially beneficial to agents who are new to this fast-paced industry and therefore need the extra support,” he said.

Another real estate agency leader, Dato’ Howard Chew, Group Executive Chairman of Chester Group, said he is excited about what the programme will bring to the table for the agents working in his team.

“We expect the programme to make a significant difference to agents and spur them to greater heights. This is good for the industry and I am glad that OCBC Bank has put in place something that well and truly sees to our wellbeing,” he said.

Property agents in Malaysia who have yet to register with OCBC Bank can sign up for the programme at www.ocbc.com.my/partnercare